Welsh ragga-metal band Skindred has released the official video for “Big Em Up”, a track from the album “You Got This”.
Frontman Benji Webbe frames the song as a response to the everyday weight of bad news, personal loss and relentless negativity online. Its instruction is direct: check on your friends, lift people up and put a little encouragement back into circulation.
The message sits naturally inside Skindred’s long-running blend of heavy riffs, reggae rhythm and communal live-show energy.